Why change-management communication strengthens businesses
Change can be a scary thing for lots of people.
The thought of new processes, programs, strategic directions or restructures sends them into a negative spin.
Change should not scare people - subconsciously we all know that. But it does - because it threatens our existence as we know it.
Immediately the questions begin:
- why are we doing this?
- what does it mean for me?
- will it affect my job security?
- will I have to learn new technology?
- is this change for the sake of change?
The questions continue and if they are not answered, people's defences go up.
Baring their teeth, they may decide ignore the change, protest the change, maybe even try to sink the change efforts.
Don't let it get to this stage. It's too hard to turn them around!
Use proactive communication to achieve successful change
Identify your stakeholders at the start of the planning process. Be clear in your messaging. Keep them informed.
Utilise the right communication tools for each audience.
Measure your success along the way - remember to be adaptable.
Better still, give me a call on 0419 707 719.
I can help your business or organisation successfully achieve change. I've worked in many successful change management teams.
I can develop a change-communication plan for you, identifying stakeholders, key messages, risks and issues, communication tools, timeframes and measures.
Together we will work to keep your stakeholders engaged, informed and supportive of your change.
Call me now on 0419 707 719 or email me.